Brunei Week Showcases Growing Presence of Brunei Businesses in Singapore

Inaugural Brunei Week Brings Bruneian Brands to Singapore

The Brunei Economic Development Board (BEDB) launched the inaugural Brunei Week in Singapore from September 5-7, 2025, marking a significant milestone in expanding market access for Bruneian businesses. Held at Mak Besar's Grand Market at the Suntec Convention & Exhibition Centre, the event showcased 20 Brunei businesses presenting food and beverage, fashion, lifestyle, and craft products, alongside travel promotions and experiences in the Sultanate.

Her Excellency Hajah Noor Qamar Binti Haji Sulaiman, Brunei's High Commissioner to Singapore, officiated the launch, welcoming BEDB's efforts to expand market access for Brunei MSMEs (Micro, Small, and Medium Enterprises) in Singapore. The event was proudly supported by Royal Brunei Airlines as the strategic partner.

Expanding Retail Channels for Bruneian Products

Brunei Week represents the culmination of BEDB's strategic efforts to establish retail channels for Bruneian products in Singapore. This facilitation began in 2023 through a partnership with Mustafa Centre, followed by retail distribution through Meat Aliyah Rizq in Woodlands earlier this year.

An upcoming e-commerce platform with distributor Lim Siang Huat, called Flavours of Brunei, will showcase a variety of Bruneian products online, making them more accessible to Singaporean consumers and to wider markets overseas. Twelve Bruneian MSMEs are now actively in one or more of these retail channels, with BEDB continuing to identify and prepare more businesses for export while developing new avenues to reach Singaporean consumers.

Featured Bruneian Brands and Products

Brunei Week featured an exciting array of authentic Bruneian products designed to woo foodie Singaporeans:

🍲 Food & Beverages

• Sauces & Sambals: Sambal Taha by Rizqussalam, Sambal Geprek by A.Ayam, and Pineapple Sunrise Hot Sauce by Volco Venture
• Snacks: Marimin's shrimp and fish crackers - the perfect Southeast Asian snack
• Beverages: Tea Tarik Dust by Sabl's and Skinny Meal's Root Juice for health-conscious consumers
• Healthy Options: Skinny Meal's products catering to wellness-focused lifestyles

👕 Fashion & Lifestyle

The event also featured brands like Modessa, Taurean Bakeshop & Café, Kommunihub Co, and many more across fashion, lifestyle, and craft categories.

🏢 Food Service Suppliers

PDS Abattoir, Brunei Halal, Royal Brunei Culinary, and Mantap represented Brunei's food service and hospitality sector.

Strengthening Bilateral Relations

"This dedicated platform (Flavours of Brunei) will showcase a variety of Bruneian products online, making them more accessible to Singaporean consumers and to wider markets overseas," said H.E. Hjh Noor Qamar. "The Brunei Week showcase also serves as an avenue for strengthening awareness of Brunei's heritage and potential, as well as enhancing the business-to-business and people-to-people connections that underpin our bilateral relations."

Her Excellency expressed hope that these products will find a permanent spot in kitchens across Singapore as mealtime complements, noting the long-standing ties between Brunei and Singapore that both nations plan to deepen and expand.

Building Capacity Through Local Initiatives

BEDB's Deputy Director of Enterprise Development (DARe), Lim Hang Ping, encouraged participating businesses to connect with customers and partners for further market validation. DARe has been supporting local producers by providing training, space, financing, and relationship management to access markets both locally and overseas.

Initiatives such as Bruneian Made — which has its own store at The Mall and dedicated shelf space in major supermarkets nationwide — have provided businesses avenues to test and build capacity locally before graduating to export, including through Singapore channels.

Learning About Brunei Through Can Do Kids

Brunei Week highlights the importance of understanding different cultures and building international connections from a young age. At Can Do Kids Worldwide, we provide engaging educational content about Brunei and countries around the world, helping children develop as informed global citizens.

Explore Brunei with Can Do Kids

Our Brunei Explorer's Guide offers children an immersive journey into this fascinating Southeast Asian nation. Students can learn about:

• 🏛️ History & Heritage: Discover Brunei's rich Islamic heritage and royal history
• 🗺️ Geography: Explore Brunei's location on the island of Borneo
• 🎭 Culture & Traditions: Learn about Bruneian customs, festivals, and way of life
• 🎵 Music & Arts: Experience traditional Bruneian music and cultural expressions
• 🍜 Food & Cuisine: Understand Bruneian culinary traditions
• 🏞️ Natural Wonders: Explore Brunei's tropical rainforests and biodiversity

By teaching children about diverse cultures like Brunei, we help reduce prejudice, promote understanding across communities, and prepare the next generation for a globally connected world.

The Future of Brunei-Singapore Trade

Brunei Week serves as both a market validation opportunity for businesses not yet in established retail channels and a platform to strengthen existing trade relationships. Beyond the event itself, BEDB is actively working with Singaporean distributors and retailers to ensure long-term accessibility of Brunei products to consumers.

With agreements signed and active shipments through partners like Meat Aliyah Rizq Pte Ltd and Lim Siang Huat Pte Ltd, the foundation is set for sustained growth in Brunei-Singapore trade relations.

Learn More

• Read more about the event: Brunei Week showcases growing presence of Brunei businesses in Singapore (Biz Brunei)
• Additional coverage: Inaugural Brunei Week Launches in Singapore (Asian Journeys)
• Explore Brunei with your students: Brunei Country Guide (Can Do Kids Worldwide)

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Building cultural understanding and global connections starts with education. Join Can Do Kids Worldwide in helping children explore and appreciate the diverse cultures of our world.